Media Training Course

Prepare for any media interview, TV, radio, print or digital, and learn to express yourself with confidence and power.

Media interviews can be a daunting prospect without a clear understanding of how the media works and what journalists need from you to create their stories. Learn what makes a compelling story and how to engage with reporters to deliver a clear, concise message.

Our practical course offers real-life experience of dealing with a working journalist.

Highlights include:

• How to conduct media interviews across all platforms, including on-camera techniques allowing for a natural presence, openness and honesty.

• Key messages – how to structure your content, stay on topic and link responses back to key messages by using bridging techniques.

• How to interact with journalists, understand what they want and how to deal with tough questions.

• How to use body language appropriately and how to adjust your style based on need and situation to have maximum impact.

• Controlling nerves and anxiety around speaking. Exercises explore mental and physical techniques to keep calm and grounded during any interview.

• Mock interviews with a journalist to put skills and techniques into practice allowing for constructive and insightful feedback.